It’s almost impossible to enter a dessert parlor or an ice cream shop without spotting a couple sitting in a corner sharing a cup of sweetness. Frozen yogurts and gelatos have become the staple date food. From cash-strapped young duos to silver-haired wise pairs, going for that cup of frozen yoghurt is pretty much every couple’s go-to for obvious reasons. It's relaxed, refreshing; treat your palate with the much-craved sugary lusciousness without weighing too much on the pocket.
Some even prefer it over ice cream as it packs the same flavor punch minus the “unhealthy” concern. As a dessert parlor, you need to understand this key demographic of your audience. With valentine’s day up for next month, here are a few creative ways to make your frozen yogurt mix menu more appealing and make your store the next hot “date spot”.
If there’s one thing that every customer loves, it's offers and discounts. Targeted discounts towards couples are a great way to increase your store footfall up to 2x. Once you lure your customers in and get the taste of your menu, they are sure to visit back the next time. Discounts will get your customers at the door, and it's your yummy yoghurt that will keep them there.
SPELL A PASSION-THEMED MENU
It's predictable and somewhere too commercialized to serve frozen yoghurt with toppings and sprinkles. Apart from that, create a special menu just for customers on a date. You can offer them a mega fro-yo sundae for two, provide brunch options (like fro-yo with peaches and crepes), make a cake sandwich or serve them with warm waffles. Use love-themed flavors like hot fudge, caramel, and red velvet for your waffle cone. Cookies are another excellent serving option.
GET SOCIAL ON TIK TOK
Leverage social media to market your business. Tik Tok is a great platform to attract a greater audience and brand your business. It's short, fun and to-the-point. Keep your videos light yet informative. You can share BTS scenes of your staff, create adorable shorts of your customers, or even share videos of your team cleaning the place. Relevance is key.
OFFER PUP CUPS
With 70 per cent of US households owning one or more pets, chances are many of your store visitors might be pup parents. You can create a separate space for such customers and make pup cups for their pets. This will help your sales and make your business more accessible and a go-to store for pet owners. Just make sure that you use only pet-friendly ingredients and train your staff accordingly.
Marketing for couples and dates can feel like a lot of work but, with a few efforts and some clever tricks, it can help you elevate your business brand. As you focus on creating your store plan for the lovers, the last thing you want to worry about is whether your order of frozen yoghurt will reach you on time or not. Additionally, poor transportation ruins the quality despite you splurging on refrigeration costs.
With Aussie Blends careful formulation of frozen yogurt mix having longer life minus the harmful sugar infused with prebiotics and calcium, your customers will celebrate love while falling in love with your store!