One of the biggest concerns when setting up a restaurant or food business is the profitability that this type of business has and the profits that its offered products will leave. Among these products are ice creams. An exquisite dish that many restaurants avoid selling because they do not consider it profitable or refrain from doing so due to the requirements involved in making one.
However, today frozen desserts are gaining more recognition every day and high-end restaurants are beginning to position them as a dessert that cannot be missed par excellence.
But the big question comes, how to sell ice cream in a restaurant? The main thing to keep in mind is that you must offer quality products. Therefore, your ice cream must be made with the best process and the best ingredients. In addition, it is recommended that you join the trends and what your audience is asking for, for this you must be constantly listening to them and to social networks. Focusing everything on your type of business.
So, depending on the restaurant you have, you will have to work with types of ice cream that adapt to it. And in the artisan ice cream parlor there are large families of high quality ice creams with which you can experiment and create unique flavors.
The artisan ice cream
Artisanal ice creams are those in which high quality raw material is used for their preparation, 100% natural and their production process is more special than in semi-finished ice creams.
Thanks to the freshness, flavor, creamier texture and natural composition without colorants of artisanal ice creams, they have become one of the most important cold dessert trends of the moment.
Artisanal ice cream families
The preparation of artisanal ice cream varies according to the type of ice cream you want to make. Most of these handle very similar formulas for their preparation, but the ingredients change. So by knowing the bases of each of the families, you should be able to create unique flavors that you know your guests will love and generate extra value for what you offer.
Tips when implementing ice cream in your restaurant
At the moment you know the types of ice cream that you can make through the artisanal ice cream shop, you may be wondering how you can start implementing this type of dessert in your restaurant and sell it successfully. For this, we have compiled a series of tips that will help you develop the strategy to incorporate this new dish.
Focus on your value proposition and what your ice creams will provide to your customers through it. Today there are many artisan ice cream parlors and restaurants that sell high quality ice cream. Therefore, you must create a differentiating factor that adapts to your base value proposition in the restaurant.
Think about your customers. This point is key, because if you only think about sales without first taking into account what your current or future customers are looking for, you will not be able to make ice cream and flavors that they like. Much less sell them.
Show your new menu, if you are going to incorporate this frozen dessert to your menu you must show it. You can do it before you sell it through expectation campaigns on social networks and even in the restaurant with the people who visit you. Also, when the menu is ready, let everyone know that they can go and enjoy this new dessert.
Remember that people look for quality food and desserts that adapt to their type of diet. Therefore, offering products that are liked and made for your type of client will give them more confidence and satisfaction, they will feel listened to.
If you are looking to train in artisanal ice cream and fully understand the implementation of this type of product in the market, contact us, we offer online courses on artisanal ice cream with training in the business.